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Affiliate marketing is a performance-based marketing strategy where a business rewards affiliates for driving traffic or sales to the business through their own marketing efforts. Affiliates earn a commission for each sale or action generated through their unique affiliate links or codes.

In affiliate marketing, affiliates promote products or services through various channels such as websites, blogs, social media, or email. When a customer clicks on the affiliate's unique link and makes a purchase or completes a specific action, the affiliate earns a commission based on the pre-agreed terms.

Affiliate marketing allows businesses to reach a wider audience and increase sales without upfront marketing costs. It helps in gaining brand exposure, driving relevant traffic, and leveraging the marketing efforts of affiliates to boost revenue and grow the customer base.

To become an affiliate marketer, you can join affiliate programs offered by businesses or through affiliate networks. After joining, you will receive unique affiliate links or promotional materials to start promoting the products or services. Successful sales or actions through your promotions will earn you commissions.

Common affiliate marketing payment models include pay-per-sale (PPS), pay-per-click (PPC), pay-per-lead (PPL), and pay-per-impression (PPI). Each model determines how affiliates are compensated for their marketing efforts and the actions that lead to commission payouts.

Affiliate marketers are often required to disclose their relationship with the businesses they promote. Additionally, they may need to comply with specific regulations regarding online advertising, data protection, and consumer protection laws in the regions they operate.